2025/07/14
The Custom of “Rei”: A Cultural Framework for Maintaining Social Harmony

One of the key elements that supports interpersonal relationships in Japanese society is the concept of rei. The character appears in many expressions—reigi (etiquette), reisetsu (decorum), reijō (thank-you letter), and reihai (worship)—revealing just how deeply it is embedded in Japanese behavior, language, and mindset. Rei is not merely a matter of manners; it functions as a cultural system for building and maintaining harmonious relationships within society.

The most common form of rei observed in daily life is through greetings. Whether it’s “Ohayō gozaimasu” in the morning, “Shitsurei shimasu” when taking one’s leave, or “Arigatō gozaimasu” to express gratitude, these phrases are often accompanied by a bow. This gesture signifies respect toward the other person and a moment of self-composure.

Japanese greetings are particularly polite because they serve to gently adjust social hierarchies and interpersonal distance. The refined language and subtle gestures are designed to avoid imposing on others, creating a sense of security and mutual ease. This is especially evident in first encounters, where even the way a business card is offered or the angle of a bow is carefully considered—a reflection of Japan’s cultural sensitivity to social nuance.

Expressions of rei also appear in seasonal greetings at the beginning of letters or thoughtful phrases included with gifts. While these customs may seem formal or ritualistic, they are grounded in a sincere respect for the relationship and a desire to maintain smooth and thoughtful communication. A defining trait of Japanese interpersonal dynamics is the delicate balance—neither intrusive nor indifferent—that sustains respectful and considerate connection.

In the context of life’s major milestones—weddings, funerals, and other ceremonial occasions—the role of rei becomes even more significant. From attire and language to the amount of money given and the manner in which it is presented, every detail is governed by tradition, each element carrying both respect for others and adherence to social norms. While these customs continue to evolve with time, the spirit behind them remains deeply rooted.

In Japanese education, rei is also taught as a fundamental life practice. Bowing at the beginning and end of class, expressing gratitude to teachers and peers—these repeated actions lay the foundation for respectful behavior. Through such daily habits, students learn to reflect on their own emotions and engage with others sincerely. Rei gently supports personal growth as a quiet discipline for facing others with care.

Importantly, rei is not something to be imposed. What matters most is not simply the form, but the intention behind it. Observing tradition brings a sense of security, but when genuine feeling accompanies the gesture, it gains a deeper meaning. A single bow or a handwritten letter can convey a profound sense of empathy.

Japan’s culture of rei serves as a silent bridge between people. By humbly expressing oneself and elevating the other, one builds relationships marked by mutual respect and quiet dignity. This subtle balance is a cornerstone of harmony in Japanese society.

In today’s fast-paced world, where directness and efficiency are often prioritized, the value of rei may seem less obvious. Yet, no matter how much the times change, its essence remains essential. In increasingly complex human relationships, the thoughtful exchange of feelings becomes even more vital.

Rei is a quiet strength. It is the act of considering others and disciplining oneself. Through this repeated effort, society becomes softer, yet stronger—rooted in respect, and enriched by kindness.