For many years, top-tier hotels were the default choice for affluent international visitors staying in Japan for over a month.

Today, however, a new trend is emerging—choosing to stay in one’s own residence rather than in a hotel. This shift is not merely about cost. It reflects a deeper change in mindset: a growing desire for an environment that supports authentic, personal living.

◆ The Everyday Quality That Even Luxury Hotels Can’t Offer

Luxury hotels offer exceptional comfort and convenience—but when it comes to extended stays, certain limitations inevitably emerge:

• Lack of a lived-in atmosphere can create emotional fatigue over time
• Dependence on room service and dining out may impact health and autonomy
• Inability to cook, do laundry, or work at your own pace disrupts personal routines
• Even in spacious suites, the space rarely feels like one’s own

Simply put, luxury hotels are built for visiting, not for living.

◆ The Superior Living Experience of Urban Residences

Japan’s urban luxury condominiums—particularly 1LDK to 2LDK class residences—offer a living experience that is thoughtfully tailored for long-term stays:

• Fully equipped kitchens for home cooking, complemented by proximity to gourmet supermarkets and curated delis
• In-unit washer and dryer, ensuring daily cleanliness
• Spacious living areas that can double as refined home offices
• A space that allows for personalization with one’s own furniture, scents, and lifestyle elements, creating a true sense of “home”

In addition, residents benefit from comprehensive support services such as parcel delivery, dry cleaning, meal delivery, and concierge assistance, making it an environment built not just for staying, but for truly living.

◆ A Growing Trend: Tokyo Residences as a Second Base

Among affluent buyers from Thailand, Hong Kong, and Singapore, there is a clear rise in purchasing Tokyo residences as a second home for various purposes:

• A seasonal urban retreat for multiple visits to Japan each year
• A reliable base for business travel, medical care, or children’s education
• A hybrid investment model, combining personal use with short-term rental during vacant periods

This ownership style delivers an unmatched level of peace of mind—knowing that one can arrive at any time and instantly slip into a fully equipped, private living space.

◆ Balanced Luxury: Cost Efficiency Meets Peace of Mind

While long-term stays in luxury hotels can easily exceed ¥1 million per month, a spacious 1LDK in central Tokyo can often be owned or leased for just ¥200,000–¥400,000 monthly.

Additional advantages include:

• Transparent and predictable monthly costs, including building maintenance and reserve funds
• Professional management services that handle regular cleaning, inspections, and status reporting
• No concerns about property degradation or security during unoccupied periods

In essence, it is now entirely feasible to own a private, fully serviced residence—offering all the comfort and security of home, without the burden of daily upkeep.

◆ Voices of the Global Elite

“Five days in a hotel is my limit. Beyond that, it simply isn’t livable. Since purchasing my 1LDK in Tokyo, I find myself visiting Japan more often.” — Hong Kong-based entrepreneur

“Hotels are great for being pampered—but what I really needed was my own rhythm. This residence gives me a sense of calm and grounding every time I return.” — Thai family investor

◆ Summary: Hotels Offer Luxury—But Owning Your Space Is the Ultimate Indulgence

True luxury isn’t just about enjoying opulent amenities. It’s about having a space that lets you live life at your own rhythm.

Japan’s urban residences offer precisely that: a home that’s move-in ready, investment-worthy, and ideal for extended stays.

It represents a new paradigm of luxury—one that blends freedom with peace of mind.