MAGAZINE
Walk Through the Samurai Town of Aizu-Wakamatsu, Fukushima | The Legacy of Tsuruga Castle and the Byakkotai
Located in western Fukushima Prefecture, Aizu-Wakamatsu is a former castle town where history and tradition remain vividly alive. The legacy of samurai pride and a culture that placed great value on discipline and education can still be felt in the city’s architecture...
Okama Crater and Zao’s Snow Monsters | A 3-Day Journey into Japan’s Winter Fantasy and Hot Spring Retreat
Experience the surreal beauty of Japan’s winter in Zao, where nature transforms into an ethereal wonderland. This 3-day itinerary combines breathtaking natural spectacles—like the mystical Okama Crater and the legendary snow monsters (frost-covered trees known as...
Immerse Yourself in Taisho-Era Nostalgia at Ginzan Onsen, Yamagata | A Weekend Getaway from Tokyo
Nestled quietly in the mountains of Yamagata Prefecture, Ginzan Onsen is a hot spring town renowned for preserving the romantic charm of Japan’s Taisho era. Traditional wooden inns, some rising three stories high, line both sides of the Ginzan River. At dusk, when the...
A 2-Day Journey from Sendai: Scenic Cruise Through Matsushima and Sites of the Date Masamune Legacy
Matsushima, located in Miyagi Prefecture, is celebrated as one of Japan’s Three Most Scenic Views. Its bay, dotted with over 260 pine-clad islets of varying sizes, offers a landscape that envelops visitors in a quiet, contemplative beauty. To fully appreciate its...
A Journey Through History: Chuson-ji Temple and the Heritage of Hiraizumi | Tohoku’s UNESCO World Site by Shinkansen
Located in southern Iwate Prefecture, Hiraizumi is a historically rich town that once flourished as the seat of the powerful Northern Fujiwara clan. Today, it remains enveloped in a sense of solemnity and tranquility. Since being designated a UNESCO World Cultural...
Meet the Namahage! A 2-Day Journey into the Traditions of the Oga Peninsula
Located on the western edge of Akita Prefecture, the Oga Peninsula stretches boldly into the Sea of Japan. This rugged coastal region is a land where untamed nature and ancient traditions continue to thrive. At the heart of its identity is the Namahage—a fearsome...
A Hidden Hot Spring Retreat in Nyuto Onsen, Akita | Access from Tokyo and Suggested Stay
Deep in the mountains of Akita Prefecture lies Nyuto Onsen—a hidden hot spring haven steeped in tranquility, where time seems to pause. Nestled within the lush embrace of the Ou Mountains, this serene area is home to seven distinct inns, each with its own character...
Lake Towada and Oirase Gorge | A Mystical Aomori Route Where Nature and Art Converge
Spanning the southern region of Aomori Prefecture, Lake Towada and the Oirase Gorge together form a rare and remarkable destination—one of Japan’s few places where the harmony of water and forest can be experienced as living art. Surrounded by primeval woods, the...
Hirosaki Castle Cherry Blossoms & Retro Café Hopping | A 3-Day Spring Journey Through Aomori
At the northern tip of Japan’s main island lies Aomori Prefecture, a region known for its long, harsh winters. But when spring arrives—ushered in with soft light and gentle breezes—the very air seems to grow tender. Nothing captures this transformation more...
Noboribetsu Onsen’s “Hell Valley” and Heavenly Hot Springs｜A Healing Escape Just 90 Minutes from Sapporo
Nestled in southwestern Hokkaido, Noboribetsu Onsen is one of Japan’s most renowned hot spring resorts—famous for both its intensely mineral-rich waters and its dramatic natural setting. Formed by volcanic activity, this region offers a surreal, almost otherworldly...
Luxury Winter Escape in Niseko｜The Fastest Route from Tokyo to Japan’s Premier Snow Resort
Located in western Hokkaido, Niseko has become one of the world’s most coveted winter resorts, attracting skiers and luxury travelers alike. With its powder-soft snow, breathtaking alpine landscapes, and a growing collection of sophisticated accommodations and fine...
Savor Hakodate’s Night Views and Morning Market｜An Exotic Port City Now Reachable by Shinkansen
Located at the southern tip of Hokkaido, Hakodate is a city where East meets West—its unique atmosphere shaped by a history of international trade. From the cobbled slopes overlooking one of Japan’s most breathtaking night views, to the bustling morning market...
A Romantic 2-Day Getaway Through Otaru’s Canal and Nostalgic Cafés
Nestled quietly along the western coast of Hokkaido, Otaru is a charming port town steeped in nostalgia. Just a 40-minute train ride from Sapporo, the moment you step off the train, you’ll feel time slow down. While Otaru is a well-known destination, its true essence...
A Culinary Journey Starting in Sapporo｜The Ultimate Route to Savor Genghis Khan BBQ, Seafood Rice Bowls & Soup Curry
As the main entry point to Hokkaido, Sapporo is an ideal starting place for food lovers. While offering the conveniences of a major city, it also brims with fresh seafood, produce from vast natural surroundings, and a rich variety of local dishes. For travelers...
A 4-Day Scenic Drive from Tokyo to the Breathtaking Landscapes of Furano & Biei
Located in central Hokkaido, Furano and Biei are among Japan’s most picturesque driving destinations—renowned for their sweeping, postcard-perfect landscapes. While each season offers a different charm, the months from early summer to autumn are especially...