Shikoku is a place where the sea, mountains, and rivers coexist in perfect harmony—a heartfelt “hometown of the soul” for many Japanese. Each region has its own distinct culture, cuisine, and warmly rooted way of life. Traveling by rental car opens the door to hidden valleys, coastal villages, and off-the-beaten-path destinations unreachable by train.
This 5-day, 4-night road trip takes you around all four prefectures—Ehime, Kochi, Tokushima, and Kagawa—offering a journey filled with stunning landscapes, local flavors, and the kind of human connection that leaves a lasting impression.
Day 1: Starting in Matsuyama, Ehime – A Timeless Welcome at Dogo Onsen and Matsuyama Castle
Your Shikoku journey begins in Matsuyama, easily accessed via Matsuyama Airport or JR Matsuyama Station. On the first day, follow a classic route through Matsuyama Castle and Dogo Onsen. One of only twelve original castle keeps remaining in Japan, Matsuyama Castle offers sweeping views of the city and the Seto Inland Sea from its hilltop tower.
In the evening, soak in the historic waters of Dogo Onsen, famously linked to author Natsume Soseki. Slip into a yukata and take a relaxed stroll through the nostalgic streets of the onsen town, where the romantic spirit of the Meiji era still lingers in the air.
Day 2: Into Kochi’s Shimanto River – Pure Waters and Local Flavors
Drive from Matsuyama toward the Shimanto River, passing through scenic mountain routes that offer breathtaking views of Shikoku’s interior. Along the way, consider stopping in Uwajima for a lunch of Tai-meshi—a regional sea bream delicacy.
Once at Shimanto, enjoy the serene beauty of Japan’s “last clear stream.” Cross or photograph the iconic chinkabashi (low-water bridges), cruise on a traditional yakatabune boat, or simply drive along the riverbanks to fully appreciate the peaceful flow of nature.
Stay overnight in Shimanto City or Nakamura, where you can unwind with fresh local seafood such as Katsuo no Tataki (seared bonito) or Shimizu Saba (mackerel), bringing a flavorful close to a day surrounded by the rhythms of water and land.
Day 3: From Cape Ashizuri to Kochi City – Power of the Pacific and Echoes of History
Begin your day at Cape Ashizuri, the southernmost point of Kochi Prefecture. Towering cliffs overlook the vast Pacific Ocean, and the white lighthouse set against the wide sky makes for a strikingly scenic start to the morning.
Drive north along the coast to visit Katsurahama, a crescent-shaped beach famed for its beauty and the iconic statue of Sakamoto Ryoma, one of Japan’s great historical figures.
End the day in Kochi City, where Hirome Market offers a lively, casual atmosphere to enjoy local specialties. Whether you’re sampling freshly grilled seafood or striking up conversation with friendly locals, it’s a place where good food and warm hearts naturally come together.
Day 4: Into Iya Valley, Tokushima – A Mountain Journey to Hidden Japan
Travel from Kochi to the remote Iya Valley in western Tokushima. Tucked deep within steep, rugged mountains, this secluded region is home to the famous Kazurabashi Bridge—a 45-meter vine suspension bridge that sways with every step, offering both thrill and tradition in one unforgettable crossing.
Nearby, visit curious landmarks like the Statue of the Peeing Boy perched on a cliff, or unwind in a riverside onsen surrounded by untouched nature. Iya offers a glimpse into a way of life where people and the land have coexisted for centuries.
Spend the night at a cozy mountain inn. Enjoy seasonal dishes made from local ingredients, and let the star-filled sky and quiet of the valley restore your spirit.
Day 5: Udon Hopping in Kagawa – A Flavorful Farewell in the Land of Sanuki
On your final day, travel from Tokushima to Kagawa Prefecture, famously known as the “Udon Prefecture.” Celebrate the end of your journey with a local ritual—udon hopping. From early-morning favorites to hidden noodle shops run by traditional makers, sampling two or three bowls across different styles is part of the fun.
If time permits, consider a visit to Ritsurin Garden, one of Japan’s finest landscape gardens, or even a short ferry ride to the art island of Naoshima.
From Takamatsu Airport, or after returning your rental car, you can continue your travels via ferry or JR to other regions. Either way, you’ll leave Shikoku with a warm heart—and perhaps a newfound love for udon.
Freedom on the Road – Discovering Another Side of Japan in Shikoku
Shikoku offers a slower, gentler rhythm than Japan’s major cities—where nature is rich, time flows unhurriedly, and kindness lives in everyday encounters. Listen to the local dialect, taste the flavors of each town, and take in the quiet beauty of landscapes shaped by tradition and time.
Traveling by rental car opens the door to deeper connections and unexpected discoveries—the kind only found off the beaten path. Let your next journey reveal the heartfelt essence of Japan through the roads and people of Shikoku.