From Seoul and Bangkok to Kuala Lumpur and Taipei, Asia offers a broad spectrum of real estate opportunities.
But why, at this moment, are high-net-worth individuals directing their attention and capital toward Tokyo?

Rather than relying on surface-level comparisons, this article unpacks the answer through clear data points and market features that set Tokyo apart in today’s investment landscape.

◆ Real Estate in Tokyo Is Not “Expensive” — It’s Stable

In Tokyo’s prestigious Minato Ward, newly built high-rise condominiums average around ¥3.7 million per square meter (approximately ¥12 million per tsubo).

By comparison, similar properties in Seoul cost approximately ¥3.3 million per square meter (around ¥11 million per tsubo), while central Bangkok averages closer to ¥2 million per square meter (about ¥6.6 million per tsubo).

At first glance, Tokyo may appear more expensive — but what truly matters is the rationale and reliability behind these figures.

Unlike Seoul or Bangkok, where property prices can be highly reactive to political or economic fluctuations, Tokyo benefits from multiple stabilizing factors: a robust legal framework, consistent demographic trends, strict urban planning regulations, and a steady influx of foreign residents. These forces combine to deliver long-term price stability.

◆ Ownership and Regulation: Where Legal Certainty Becomes True Peace of Mind

When purchasing real estate in South Korea or Thailand, foreign buyers face a range of regulatory limitations.

For example:

• In Seoul, certain areas or buildings may restrict foreign ownership
• In Bangkok, land ownership is prohibited for foreigners, with purchases limited to condominium units
• Investment conditions can shift suddenly in response to policy changes or tightening real estate controls

By contrast, Japan offers complete legal ownership of both land and buildings. Foreign buyers can freely purchase, lease, and sell properties — all within a stable and transparent legal framework.

This level of security and long-term predictability is a major advantage for global investors seeking peace of mind with their assets.

◆ Safety and Infrastructure: The Foundations of Tokyo’s Everyday Excellence

One of the most compelling reasons high-net-worth individuals choose Tokyo is the exceptional quality of daily life. While cities like Seoul and Bangkok have made significant progress, Tokyo continues to lead in consistency and trustworthiness.

• A level of public safety where women and children can comfortably walk alone at night
• Flawless infrastructure across public transportation, taxis, courier services, and waste management
• Globally reliable utilities — electricity, water, and communication networks
• Access to world-class healthcare and international schools, making Tokyo ideal for family relocation

While cities like Seoul and Bangkok have made significant progress, Tokyo continues to lead in consistency and trustworthiness.

◆ A Clear Exit Strategy: Real Investment, Not Just Ownership

In Japan, owning real estate is not the end goal — it’s the beginning of a viable, multi-dimensional investment strategy. From rental income to capital appreciation, Tokyo offers both liquidity and longevity.

• Central 1LDK units in Tokyo typically yield 3–5% annually
• The resale market is active not only domestically but also among international buyers
• Well-defined registration, tax, and inheritance frameworks make intergenerational transfer seamless

These levels of financial and legal clarity remain challenging in markets like South Korea and Thailand, where regulatory uncertainty often complicates long-term strategies.

◆ Tokyo as a Global Brand: More Than Just an Investment Destination

Finally, it’s essential to recognize the global brand power of Tokyo itself.

Tokyo is not just a place to invest — it is a city that many aspire to experience at least once in a lifetime.

• As of 2025, Tokyo consistently ranks among the world’s most desirable cities for affluent individuals to live
• A distinct blend of culture, cuisine, art, and fashion
• Home to a concentration of embassies, global financial institutions, and multinational headquarters

In essence, Tokyo is not just a place to invest — it is a city that many aspire to experience at least once in a lifetime.

◆ Summary: Tokyo Offers Peace of Mind That Numbers Alone Can’t Capture

Compared to Seoul or Bangkok, Tokyo’s price point may appear slightly higher. But what truly sets it apart is the complete package of ownership freedom, safety, lifestyle quality, regulatory strength, and global prestige.

Tokyo is one of the few cities in Asia where investors can confidently hold long-term real estate.

That’s why an increasing number of high-net-worth individuals are shifting their priorities — choosing peace of mind over price, and choosing Tokyo as their next strategic asset base.